The nature of the studio/consultancy/agency is changing. As branding professionals studios have long applied their skills to telling their own story — developing a house style, and niche specialty, a name, a voice, a mark, an M.O.
But the future of the design field will be defined by individuals. The studio will truly be the sum of it’s parts. No more house style. No more standards manual. A willing collective of specialists will come together to share resources, expertise, communities, and reputation. A new hire will bring their name, their goals, and their agenda and continue to drive toward their own goals. The strongest teams will match individual ambition with collective opportunity.
